Athena Club
 | The topic of this article may not meet Wikitia's general notability guideline. |
| Private | |
| Industry | Personal care |
| Founded | 2017 |
| Products | Razors, body care, skincare, wellness |
| Website | athenaclub.com |
Athena Club Holdings, Inc. is a privately held American personal care company headquartered in New York City. The brand sells razors, pre- and post-shave care and body care products through a hybrid direct-to-consumer subscription model and mass retail partners such as Target and Walmart.[1]
History
| Year | Milestone |
|---|---|
| 2017 | Company incorporated in New York by Maria Markina and Charles Desmarais. |
| 2019 | Introduction of the five-blade Razor Kit. |
| 2022 | Launch of the Canadian website. |
| 2023 | Distribution expanded beyond direct-to-consumer to Target stores across the United States.[2] |
| 2024 | Expanded retail distribution to retailers Walmart, Jean Coutu and Brunet locations across Canada.[3] |
| 2025 | Launch of a new body wash and deodorant line at Target stores nationwide and expansion of shaving products into Walmart. The company also launched a men's brand, House of Atlas.[4] |
Products
Athena Club’s catalog includes over 30 SKUs across five product categories:
- Body Care: Gentle Sugar Scrub, Body Lotion, Skin Replenishing Body Wash, and All Over Deo.
- Hair Removal: Weighted aluminum Razor Kit, blade refills, magnetic shower hook, and four shave preps (foam, butter, whipped, oil) and face, bikini, and body wax strip kits.
- Skincare: Zit Delete pimple patches and Soft Face Wipes for makeup removal.
Business Model
Athena Club operates on a dual-channel model:
- Direct-to-consumer: Customers purchase products via the company's website and set their refill cadence via subscription.
- Wholesale: Athena Club products are available in Target, Walmart, Walmart Canada, and at select international retail partners.[5]
Funding and Growth
Athena Club has raised approximately $55.4 million over four funding rounds. Its most recent Series B round secured $33.5 million from investors including Cue Ball and the Desmarais family.[6][7]
References
- ↑ "Athena Club becomes latest DTC razor brand to disrupt mass retail with Target launch". 6 March 2023. Retrieved 2025-07-01.
- ↑ "Athena Club enters mass retail with Target launch". 6 March 2023. Retrieved 2025-07-01.
- ↑ "Athena Club Expands to Canada". 16 February 2024. Retrieved 2025-07-01.
- ↑ "Athena Club Founders Launch House Of Atlas To Disrupt Men's Shaving And Personal Care". 24 June 2025. Retrieved 2025-07-15.
- ↑ "Athena Club enters Walmart, expands distribution". 6 March 2023. Retrieved 2025-07-01.
- ↑ "Athena Club Raises $15 Million Series A". Retrieved 2025-07-01.
- ↑ "Athena Club Funding Overview". Retrieved 2025-07-01.
External links
This article "Athena Club" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.