Betenbough Homes

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Betenbough Homes
Employee-owned company
IndustryHome construction
Founded1992
FoundersRon Betenbough and Rick Betenbough
HeadquartersLubbock, Texas, United States
Area served
Amarillo, Lubbock, Midland, and Odessa
ProductsSingle-family homes
ParentBetenbough Companies
Website[// ] 

Betenbough Homes is an employee-owned homebuilding company headquartered in Lubbock, Texas. Founded in 1992, the company operates in Amarillo, Lubbock, Midland, and Odessa, offering single-family homes with an emphasis on first-time homebuyers.[1]

History

Betenbough Homes was established in 1992 by Ron and Rick Betenbough. In its first year, the company completed 11 homes in Lubbock.[2] By 2025, Betenbough Homes employed nearly 450 people and had completed its 20,000th home.[3]

In 1999, Betenbough Homes became an employee-owned company.[4] The business expanded to the Permian Basin in 2007 and to Amarillo in 2015.[5] In 2016, Cal Zant became company president,[6] and in 2023, Jeanna Roach was named CEO of Betenbough Companies, the homebuilder's parent organization.[7]

Operations and Business Model

Betenbough Homes utilizes a cost-plus pricing strategy, which adjusts home prices based on actual material and labor costs, with a fixed margin.[8]

A two-year home warranty is provided with each home purchase.[9]

Awards and Recognition

Betenbough Homes has earned numerous accolades that underscore its reputation as West Texas' leading home builder:

Builder 100 List: Awarded by Builder Magazine

Guildmaster with Distinction: Awarded by GuildQuality for achieving a 90% or higher customer recommendation rate[11]

  • 2007
  • 2008
  • 2009
  • 2010
  • 2011
  • 2014
  • 2015
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021
  • 2022
  • 2023
  • 2024
  • 2025 with Highest Distinction[12]

Platinum Builder: Awarded by 2-10 Home Buyers Warranty

  • 2019
  • 2020
  • 2021
  • 2022
  • 2023
  • 2024[13]

Hearthstone Builder Humanitarian Award: Awarded by Builder Magazine

Innovators Award for Superior Business Practices: Awarded by Lubbock Chamber of Commerce

Business of the Year: Awarded by Lubbock Chamber of Commerce

Subsidiaries and Affiliates

Betenbough Homes operates under the umbrella of Betenbough Companies, which includes a family of businesses:

  • Betenbough Homes: West Texas' #1 home builder[16]
  • Betenbough Business Services: Provides back-office support across all Betenbough Companies businesses
  • Elevate Building Supply: Supplies quality construction materials at competitive prices[17]
  • Impact Title: Title services committed to excellence and integrity[18]
  • Kingdom at Work: A ministry organization focused on equipping leaders and business owners to live out their faith at work[19]
  • Ninety-Two Bakery & Café: A community-centric café concept[20]
  • Olive Branch Home Loans: A mortgage lender created to serve, guide, and empower home buyers in West Texas.[21]
  • The Willows Events & Catering: A Lubbock-based venue for weddings, corporate events, and more, plus an internal and external catering service[22]

References

  1. ↑ Martinez, Autumn (2025-03-18). "The Betenbough Companies' Story". LubbockEDA. Retrieved 2026-02-02.
  2. ↑ "Betenbough Homes". Homes for HOPE. Retrieved 2026-02-02.
  3. ↑ "Betenbough Companies". Retrieved 2026-02-02.
  4. ↑ "Reddit - The heart of the internet". www.reddit.com. Retrieved 2026-02-02.
  5. ↑ "Betenbough Homes | BBB Business Profile | Better Business Bureau". www.bbb.org. Retrieved 2026-02-02.
  6. ↑ Writer, Staff. "Betenbough Homes announces new leadership". Lubbock Avalanche-Journal. Retrieved 2026-02-02.
  7. ↑ "About". Kingdom at Work. Retrieved 2026-02-02.
  8. ↑ Salandro, Vincent (2025-09-23). "The Ultimate Incentive? Betenbough Homes Eliminates Down Payments". Builder Magazine. Retrieved 2026-02-02.
  9. ↑ "Betenbough Homes | Daily Toreador Housing Guide | Lubbock, TX | Texas Tech University". Betenbough Homes | Daily Toreador Housing Guide | Lubbock, TX | Texas Tech University. Retrieved 2026-02-02.
  10. ↑ 10.00 10.01 10.02 10.03 10.04 10.05 10.06 10.07 10.08 10.09 10.10 10.11 10.12 10.13 10.14 10.15 "Builder 100 Listings Archive". Builder Magazine. Retrieved 2026-02-04.
  11. ↑ "GuildQuality's Guildmaster Award Qualifications". www.guildquality.com. Retrieved 2026-02-02.
  12. ↑ "Betenbough Homes - Lubbock, TX 79424". www.guildquality.com. Retrieved 2026-02-02.
  13. ↑ "Home Builder Awards & Recognition | 2-10 HBW". www.2-10.com. Retrieved 2026-02-02.
  14. ↑ "2013 Hearthstone Builder Award Winners". Builder Magazine. 2013-01-15. Retrieved 2026-02-02.
  15. ↑ 15.0 15.1 Staff, KCBD (2012-11-30). "Lubbock Chamber of Commerce recognizes '5-star' businesses". www.kcbd.com. Retrieved 2026-02-02.
  16. ↑ "Betenbough Companies - Best Places to Work - West Texas Jobs". Betenbough Companies. Retrieved 2026-02-02.
  17. ↑ "Elevate Building Supply". Elevate Building Supply. Retrieved 2026-02-02.
  18. ↑ "Impact Title | Title and Escrow services for Lubbock and across Texas". Impact Title. Retrieved 2026-02-02.
  19. ↑ "Kingdom at Work". Kingdom at Work. Retrieved 2026-02-02.
  20. ↑ "Ninety Two". Ninety-Two Bakery & Café. Retrieved 2026-02-02.
  21. ↑ "About | Olive Branch Home Loans". olivebranchhomeloans.com. Retrieved 2026-02-02.
  22. ↑ "Home - The Willows Event Center | Lubbock, TX". www.thewillowslubbock.com. Retrieved 2026-02-02.

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