Birrmetrics
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| Private | |
| Industry | Digital media |
| Founded | 2020 |
| Headquarters | Addis Ababa, Ethiopia |
Area served | Ethiopia |
| Products | News, analysis, digital magazines |
| Website | [// ] |
Birr Metrics is an Ethiopia-based digital news media outlet focusing on business and economic affairs. Founded in 2020 and headquartered in Addis Ababa, the platform publishes news, analysis, and commentary on Ethiopia’s financial markets, economic policies, and industry developments.
History
Birr Metrics was launched in 2020 in Addis Ababa, Ethiopia, as a digital news platform covering business and economic developments.[1] It operates primarily online, with a small editorial team producing articles, multimedia content, and digital magazines.
Content and Coverage
Birr Metrics publishes reports and analysis on business and economic developments in Ethiopia.[1][2]
Coverage areas include:
- Financial inclusion – developments in mobile money services and banking penetration.[2]
- Digital transformation – reporting on national strategies such as Digital Ethiopia 2025.[2]
- Telecommunications and fintech – coverage of Ethio Telecom, mobile payment platforms, and sector liberalisation.[2]
- Economic reforms – policy changes in foreign exchange, taxation, and regulatory frameworks.[2]
- Industry developments – updates in finance, aviation, agriculture, and energy exports.[2]
The outlet also produces a periodic digital magazine featuring articles on macroeconomic reforms, policy measures, and sector-specific trends.[3]
Recognition and Impact
Birr Metrics has reported on developments such as the 10 billion US dollars worth new construction of an airport by Ethiopian Airlines,[4] Ethiopia’s biometric ePassport, which received the 2025 Red Dot Award, and trends in the country’s digital economy, including growth in electronic transactions. Its work has been referenced in discussions on Ethiopia’s financial sector and digital transformation.[1]
Operations
- Industry: Media production
- Headquarters: Addis Ababa, Ethiopia
- Founded: 2020
- Employees: 2–10
- Website: www.birrmetrics.com
Challenges and Outlook
Operating in Ethiopia’s developing digital media environment, Birr Metrics covers infrastructure and access issues, including limited mobile coverage and gender disparities in smartphone access. The outlet continues to report on economic and technological changes in line with national development strategies.[4]
References
- ↑ 1.0 1.1 1.2 "The National Bank of Ethiopia to Explore the Potential of Central Bank Digital Currency". Shega. 9 November 2023. Retrieved 13 August 2025.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "Ethiopia's Digital Landscape Sees New Business Media Players". The Reporter Ethiopia. Retrieved 13 August 2025.
- ↑ "Birr Metrics Magazine Vol. 1 Edition 1". Birr Metrics. 31 March 2024. Retrieved 13 August 2025.
- ↑ 4.0 4.1 "Ethiopian Airlines Seeks $10bn Debt-Financed Boost to Build Africa's Largest Airport". Birr Metrics. Retrieved 13 August 2025.
External links
This article "Birrmetrics" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.