Broad Reach
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| Joint venture | |
| Industry | Logistics E-commerce |
| Founded | July 2022 |
| Founder | Dave Mays |
Area served | United States Canada |
Key people | Dave Mays (CEO) |
| Products | Cross-border parcel shipping
Customs brokerage Trade management |
| Owner | Asendia USA (majority) |
| Website | www |
Broad Reach is a United States and Canada based logistics company specializing in cross-border e-commerce parcel shipping in North American markets.[1] Established as a joint venture with Asendia USA that focuses on Canada, it specializes in providing efficient customs clearance, middle mile trucking and air lanes for packages, and delivery solutions for U.S. retailers serving the Canadian market and Canadian retailers servicing the US market. It also maintains inbound Canada parcel and ecommerce shipping lanes in from Europe and Asia.[2]
History
Broad Reach was founded in July 2022 through a joint venture majority-owned by Asendia USA, a subsidiary of the Swiss Post and La Poste group.[3] The venture was led by Dave Mays, a logistics executive with over 20 years of experience in cross-border e-commerce, including prior roles at Purolator Courier and as original founder of Landmark Global later sold to the Belgium post.[1] Mays aimed to address inefficiencies in U.S.-to-Canada shipping, such as customs delays and high costs, by investing in new facilities and trucking infrastructure.[2] In July 2025, Broad Reach integrated with Wizmo, another cross border shipping firm and Canadian ecommerce logistics specialist, to form a unified U.S.-Canada network offering overnight customs clearance and final-mile delivery options.[4] The company has emphasized sustainable and timely e-commerce solutions, targeting major markets from the U.S. east to west coasts.[1]
Operations
Broad Reach provides end-to-end cross-border services, including high-speed customs brokerage, trade management, and linehaul transportation for e-commerce parcels and packages.[5] It supports U.S. retailers with direct entry distribution, digital tools for landed cost calculations, and affordable shipping rates that include overnight delivery to Canada or to the USA from Canada.[6] The company operates a network serving key Canadian provinces, with a focus on Quebec and Ontario, where approximately 23% and 10% of cross-border orders are directed, respectively. Major pickup and sortation locations include terminals in Salt Lake city, Buffalo, Seattle, Chicago, JFK airport, Los Angeles, Miami, Calgary, Toronto, Vancouver. These locations are serviced through a fleet of flying assets trucks where overnight team line haul drivers methods are used. [7]
References
- ↑ 1.0 1.1 1.2 "Asendia USA announces joint venture with Broad Reach to further expand services for US-based retailers shipping to Canada" (Press release). Asendia USA. July 27, 2022. Retrieved October 15, 2025.
- ↑ 2.0 2.1 "Asendia USA working with Broad Reach to expand services for US-based retailers shipping to Canada". Post & Parcel. August 4, 2022. Retrieved October 15, 2025.
- ↑ "Asendia USA announces joint venture with Broad Reach to further expand services for US-based retailers shipping to Canada". PARCEL Industry. August 4, 2022. Retrieved October 15, 2025.
- ↑ "Home". Broad Reach. Retrieved October 15, 2025.
- ↑ "Broad Reach (An Asendia Company)". LinkedIn. Retrieved October 15, 2025.
- ↑ "About Us". Broad Reach. Retrieved October 15, 2025.
- ↑ Dave Mays (2023). "e-Commerce Strategies for Shipping in Canada - Outside the Box with Asendia USA" (Podcast). Asendia USA. Retrieved October 15, 2025.
External links
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