Dawson Whitfield

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Dawson Whitfield
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Born1991
NationalityAmerican
CitizenshipUnited States of America
Occupation
  • Co-founder
  • CEO

Dawson Whitfield (born 1991) is a Canadian entrepreneur and designer, best known as the founder and CEO of Looka (formerly Logojoy), an artificial intelligence-driven platform that provides branding solutions.[1][2][3]

Career

Whitfield is the founder and CEO of Looka (formerly Logojoy), a platform launched in November 2016 in Toronto, Canada. Looka utilizes artificial intelligence to enable businesses and individuals to design logos and build brand identities. Under Whitfield's leadership, Looka has served over 20 million users in 188 countries, generating more than 10 billion custom logos.[4]

Before founding Looka, Whitfield co-founded Delight Labs, a user experience design firm, and served as CEO of Wisewords, a mentorship platform offering career coaching to aspiring designers. He also worked as a UI/UX designer at Weebly, contributing to web interface and user experience development.[5]

In addition to his professional roles, Whitfield created the Cards Against Originality app in 2015, which brought the popular game Cards Against Humanity to digital platforms. The app uploads the original Cards Against Humanity decks onto the user’s smart device.[6]

Throughout his career, Whitfield has been a prominent advocate for leveraging technology to simplify complex design processes, making professional-grade tools accessible to a wider audience. His work has significantly impacted how businesses approach branding in the digital era.

References

  1. "Looka Looks Beyond the Logo to Make Design Accessible for Brands". StartUp HERE Toronto. 2019-06-13. Retrieved 2021-08-04.
  2. "Your company is growing … so why rebrand?". Retrieved 2021-08-04.
  3. "Dawson Whitfield". Forbes Councils. Retrieved 2021-08-04.
  4. "Need a new logo? Your artificial intelligence system will think of one". financialpost. Retrieved 2021-08-04.
  5. "Logojoy raises $900,000 seed round to stay ahead of design automation space | BetaKit". 2017-06-20. Retrieved 2021-08-04.
  6. "Now You Can Play Cards Against Humanity on Your Phone". Wired. ISSN 1059-1028. Retrieved 2021-08-04.

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