IFIT Inc

iFIT Inc.

Formerly	ICON Health & Fitness
Type	Private
Industry	Health and fitness technology
Founded	1977 (1977)
Founders	Scott Watterson, Gary Stevenson
Area served	Worldwide
Key people	Kevin Duffy (CEO)
Products	iFIT App NordicTrack equipment ProForm equipment FreeMotion equipment AI Coach
Services	Fitness content Fitness equipment
Members	6.4 million (2024)
Number of employees	~2,500.
Website	www.ifit.com

iFIT Inc. is a global health and fitness technology company headquartered in Logan, Utah, United States. Formerly known as ICON Health & Fitness, iFIT develops connected fitness equipment and interactive digital workout content. As of 2024, the company reports serving over 6.4 million members worldwide through its subscription-based platform.

History

iFIT Inc. originated in 1977 as Weslo, Inc., a company founded in Utah by Scott Watterson and Gary Stevenson. Initially importing household goods, Weslo later shifted its focus to fitness equipment. In the 1980s, the company began producing home exercise machines under the ProForm brand, including treadmills and other cardiovascular equipment.

In 1988, Weslo and its ProForm brand were acquired by Weider Health and Fitness. Several years later, in 1994, a management group including Watterson reacquired these assets from Weider and formed ICON Health & Fitness, Inc. The company subsequently expanded through acquisitions, including:

• HealthRider (1996), known for rider-style machines
• NordicTrack (1998), purchased out of bankruptcy
• FreeMotion Fitness (2001), a commercial gym equipment brand

During this period, ICON grew to become a massive manufacturer of home fitness equipment globally, marketing products under multiple brand names including NordicTrack, ProForm, Weslo, and Gold's Gym.

In the early 2000s, ICON launched the first iteration of the iFIT platform—an interactive workout technology that enabled machines to adjust automatically based on digital training programs. This marked the beginning of the company’s investment in connected fitness.

In 2016, private equity firm Pamplona Capital Management acquired a significant stake in the company. This investment supported further development in streaming content, mobile applications, and connected hardware.

In 2021, the company rebranded as iFIT Health & Fitness Inc. to reflect its evolving focus on interactive digital fitness experiences. The rebrand corresponded with an expansion of its subscription-based workout platform and machine-learning-powered personalization features.

That same year, iFIT filed for an initial public offering with the U.S. Securities and Exchange Commission, although the offering was later postponed.

As of 2024, iFIT remains a privately held company with a global membership of 6 million users. Its platform is accessible on equipment manufactured by its brands, as well as on mobile apps and smart TVs in over 120 countries.

Platform and Content

The iFIT platform offers on-demand and live-streamed fitness content delivered through a subscription-based app. It features a library of over 10,000 workouts led by more than 180 trainers across disciplines including running, strength training, cycling, yoga, rowing, Pilates, mindfulness, and recovery.

Workouts are available with or without compatible equipment, and iFIT content can be accessed through a variety of devices including treadmills, exercise bikes, ellipticals, smartphones, tablets, and televisions. The iFIT TV app is available on Amazon Fire TV, Apple TV, Google TV, Android TV, and Roku.

iFIT's equipment-compatible workouts can automatically adjust incline, speed, resistance, or decline to match terrain or trainer cues. Outdoor workouts are filmed on location across the seven continents, using GPS and Google Maps™ integrations to simulate real-world elevation and environment. Users can also create custom treadmill workouts by manually setting time, incline, and speed intervals.

Additional platform features include:

• Progressive series, which guide users toward specific goals through structured multi-week programs
• Global workouts, including scenic and trainer-led sessions filmed in international locations
• Community challenges, which encourage participation in multi-user events
• Leaderboards for tracking progress and comparing performance with other users
• iFIT Mind, a wellness series that includes sessions focused on sleep, stress reduction, and mindfulness, led by mental health professionals and educators
• Cooking and nutrition content, offered through the iFIT app as part of its holistic wellness approach

Workouts are available on-demand and may be filtered by duration, intensity, trainer, equipment type, and music style. Many classes include real-time machine adjustments, while others can be completed using only a mat or bodyweight.

Technology Timeline

Year	Milestone	Description
2006	Launch of iFIT	Introduction of the iFIT platform, offering audio-guided treadmill workouts with automatic incline adjustments.
2010	iFIT Live	Integration of Google Maps™ routes and online workouts, allowing users to experience virtual outdoor training sessions.
2015	Mobile App Release	Launch of the iFIT app for iOS and Android devices, expanding accessibility beyond equipment consoles.
2018	Touchscreen Equipment	Introduction of fitness machines equipped with built-in touchscreens, enhancing user interaction and content delivery.
2020	Live Classes	Debut of real-time studio and global workouts, enabling users to participate in live training sessions from various locations.
2021	SmartAdjust™ Feature	Implementation of SmartAdjust™, a feature that automatically adapts machine settings based on user performance metrics.
2022	AutoAdjust™ and Leaderboard	Introduction of AutoAdjust™, allowing trainers to control machine settings during workouts, and the addition of a leaderboard for user engagement.
2024	AI Coach (Beta)	Beta release of AI Coach, providing personalized workout recommendations tailored to individual goals and activity levels.
2025	AI Coach Public Launch	Full public release of AI Coach, offering an adaptive, AI-powered fitness planning experience across the iFIT ecosystem.

Hardware Ecosystem

iFIT powers a broad range of connected fitness equipment through its owned brands:

• NordicTrack: Incline treadmills, studio bikes, rowers, ellipticals.
• ProForm: Ellipticals, rowing machines, Reformer, Tour de France Bikes.
• FreeMotion: Commercial-grade gym equipment for facilities.

iFIT accounts can be synced with third-party health platforms including Apple Health, Garmin Connect, Strava, and Google Fit, allowing users to consolidate workout data across devices and services.

Brand and Corporate Structure

iFIT Inc. is the parent company of:

• NordicTrack
• ProForm
• FreeMotion Fitness

The company operates globally with leadership focused on fitness technology and consumer engagement.

• Headquarters: Logan, Utah, USA
• Key Executives: iFIT Leadership Team

Media Coverage and Recognition

iFIT Inc. has been featured in various media outlets for its work in connected fitness, global expansion, and employee experience.

In 2025, Athletech News included iFIT in its list of the Most Innovative Fitness & Wellness Companies, citing the brand’s advancements in AI-driven coaching and immersive content experiences.

In 2022, iFIT’s *Everest: A Trek to Base Camp* series was nominated for a Sports Emmy Award for “Outstanding Interactive Experience – Original Programming,” becoming one of the first connected fitness productions to receive such recognition.

In 2021, iFIT received multiple awards from Comparably, including “Best Company for Work-Life Balance” and recognition among the “Top 50 Best Brands for Millennials.”

The company was also honored by HR Cloud with an “Excellence in Employee Experience” award, recognizing its focus on a people-first workplace culture.

iFIT has been featured in several media publications. Women’s Health named the iFIT app the “Best Immersive Fitness Experience” in its 2021 Fitness Awards.

Athletech News has covered multiple aspects of iFIT’s strategy, including the launch of its AI Coach and gamified content through partnerships with Ergatta.

In 2019, Axios reported on iFIT’s $200 million funding round led by Pamplona Capital Management, highlighting the company’s growing role in the digital fitness industry.

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