JoCinda Ellisha Benjamin
JoCinda Ellisha Benjamin | |
|---|---|
 | |
| Born | 2 September |
| Nationality | American |
| Citizenship | United States |
| Alma mater | The Appalachian State University |
| Occupation |
|
| Organization | Momager On Set |
| Website | momageronset |
JoCinda Ellisha Benjamin (born September 2) is an American entrepreneur and PR expert. She is the founder of Momager On-Set, a mobile company that provides showbiz families on-demand industry support for their child performers. She is also the Head of the Youth Commercial Department at Littman Talent Group.[1][2]
Benjamin has over a decade’s experience in the music and entertainment industry and has worked on several renowned clients in campaigns for Walmart, Ford, Nickelodeon, Old Navy, USO, My Little Pony, and Best Buy. She specializes in digital marketing, brand management, creating media outreach programs, developing media strategy, social verification, and other marketing services for junior artists.[3]
Benjamin’s vision of providing online branding services to customers has transformed Momager On-Set to secure a strong market position. Throughout her career, Benjamin has worked with several prolific clients to diversify their sales channels, create brand awareness programs, and helped them gain search visibility to get more traction.[4]
Early life and education
Benjamin was born on September 2. She completed her high school education at Independence High School in 1989. Soon after then, she enrolled in the Appalachian State University, where she pursued a bachelor’s degree course in Science with a concentration in General Communication, graduating in 1995.
Career
Benjamin started her career in 1995 as a news writer for WBTV, where she worked for a year. In 2002, she joined CBS radio, where she worked as a promotion and marketing director for over a year. In 2004 she assumed the role of an events director.[5]
In 2005, Benjamin became a brand ambassador of Mosaic Sales Solutions, where she worked for over nine years. During this time she also worked in the YMCA in the membership services department and as an assistant merchandising manager for Max Merchandising.[6]
In 2013, Benjamin became a program manager for Saving Our Daughters, where she served for over two years. In the next two years, Benjamin worked with a slew of companies offering her services including Uber, Acosta, Zoom Insights, and Reynolds American. In 2017-18, Benjamin worked as a Talent Agent for Youth Commercials.
In 2016, Benjamin established Momager On-Set, a mobile company that provides showbiz families on-demand industry support for their child performers. The company was created to fill the gap for industry parents that aren’t always able to navigate their children through the non-stop hustle and bustle of Hollywood auditions, call times, fittings, and production. Momager On Set offers transportation to auditions, set-sitting services, coaching, and even industry consultations for the parents. She currently serves as the CEO of this firm and has since its inception worked with numerous prolific clients including Niles Fitch (This Is Us), Mekai Curtis (Kirby Buckets), Shannon Brown (Empire, Criminal Minds), Arsema Ellison (Ray Donovan), Bryson Robinson (Afterschooled, Mani), Brooklyn A Robinson (Mysteries & Scandals), and Sade Kimora Young (Sister Code).
Personal life
Benjamin has a daughter named Jaida-Iman Benjamin who is an actress.
References
- ↑ "JoCinda Benjamin". IMDb. Retrieved 12 August 2021.
- ↑ "JoCinda Ellisha Benjamin - Crunchbase Person Profile". Crunchbase. Retrieved 12 August 2021.
- ↑ Magazine, Authority (17 July 2020). "How JoCinda Benjamin is Helping to Make the Entertainment Industry More Diverse and Representative". Medium. Retrieved 12 August 2021.
- ↑ Stories, Local. "Meet JoCinda Benjamin of Momager On-Set - Voyage LA Magazine | LA City Guide". voyagela.com. Retrieved 12 August 2021.
- ↑ "JoCinda Benjamin: "People of color are not a monolith"". Flipboard. Retrieved 12 August 2021.
- ↑ "JoCinda Benjamin: "People of color are not a monolith"". NewsBreak. Retrieved 12 August 2021.