Knog (company)

From Wikitia
Jump to navigation Jump to search
Knog
Private
IndustryCycling accessories
Founded2002
HeadquartersAustralia
Area served
International
ProductsCycling lights, running lights and accessories
Websitewww.knog.com

Knog (Knog Pty. Ltd.) is an Australian company that designs and manufactures cycling and running lights and accessories. Founded in 2002, the company's name derives from common Australian slang for a person's head ("noggin") to reflect the company's first product concept, for a cycling helmet..[1]

Knog is recognised for its emphasis on industrial design practices and the use of distinctive materials including coloured silicone rubber, anodised metals and recyclable pulp packaging. The company's products are distributed internationally.

Knog is not to be confused with KNOG 91.1FM, an Hispanic community radio station based in Arizona, United States.

History

Knog was founded in 2002 by Hugo Davison and Malcolm McKechnie with the stated aim of introducing design-focused products into the cycling accessories market.[2] Several of the company's products have been patented,[3] including a wearable head lamp design[4] and a flexible portable light[5]

During the company's lifetime, Knog has developed bicycle computers,[6] small, low-powered lights, high-performing lights and bicycle security products.[7] The company distributes its products into 45 countries through distribution partners.[8]

In 2013, Knog products were exhibited in the National Gallery of Victoria, Australia, as part of the 'Melbourne Now' exhibition[9] held from November 2013 until March 2014[10] and curated by Simone LeAmon.[11]

Notable products

Frog LED bicycle light

The Frog LED bicycle light was introduced in 2006. The light featured a moulded silicon body and weighed approximately 12 grams. It was available in 12 colours and was designed to be an accessible and compact light that was easy to attach to a bicycle handlebar.[1] As of November 2019, more than 6.5 million units of the light are reported to have been sold globally.[12]

Blinder bicycle light

The Blinder range of bicycle lights was first released in 2013. The lights are USB rechargeable and are designed to provide visibility for cyclists.[13]

As of September 2025, the Blinder bicycle light range includes the Blinder Mini 100 lumen light, the Blinder 1300 lumen light[14], and the higher-output Blinder X 2300 lumen light.[15]

Oi and Oi Prima bicycle bell

The Oi bike bell was released in 2016. Designed in collaboration with Catalyst Design Group, an industrial design consultancy founded by Davison and McKechnie[16], the bell features a low-profile form intended to integrate with the bicycle handlebar.[17]

The Oi bell was launched via Kickstarter, where it exceeded its initial funding goal at over thirty times its initial goal[17], raising over $1 million AUD[18] and selling over 95,000 bells across 90 countries during the campaign.[19] It was awarded the Victorian Premier Design Award in 2016.[16]

In 2025, Knog released the Oi Prima, an updated model of the original bell which increased the bell's volume to over 85 decibels.[20] The Oi Prima received a Good Design Award, Best in Class 2025.[21]

As of June 2025, Knog has reportedly sold over four million Oi bells.[20]

Bilby silicone headlamp and Modemaker software

Knog produces a rechargeable silicone running headlamp, named the Bilby. It is compatible with Knog's Modemaker software that allows owners to customise the headlamp's colours, brightness levels and flashing patterns.[22]

Knog sub-brands

Scout by Knog

In 2023 at the Eurobike cycling trade show, Knog launched Scout,[23] a sub-brand focussed on bicycle and luggage alarm and finder devices, plus a custom mobile application, that uses Apple's Find My and Google's Find Hub networks.

The Scout Bike device contains a motion-sensing alarm rated at 85 decibels to deter bicycle theft in common scenarios such as when parked outdoors or when running errands.[23] The device was created over three years and is designed to mount discretely to a bicycle frame. Developed over three years, it fits onto bottle cage mounts to sit discreetly against the bicycle frame.[24]

Scout Travel is a luggage tag incorporating tracking technology, a motion-sensitive alarm, and a QR code that can provide the owner's contact details when scanned, to support luggage or item recovery.[25]

References

  1. ↑ 1.0 1.1 Manantan, Charles (2008-02-01). "Knog: Little & Light / Big Bright". PezCycling News. Retrieved 2025-12-16.
  2. ↑ Australia, I. P. "DCTERMS.subject". www.ipaustralia.gov.au. Retrieved 2025-12-16.
  3. ↑ Jones, Christopher (27 October 2012). "The making of a Knog: Visiting Knog in Melbourne". Bicycles Network Australia. Retrieved 2025-12-16.
  4. ↑ "WIPO - Search International and National Patent Collections". patentscope.wipo.int. Retrieved 2026-02-23.
  5. ↑ "WIPO - Search International and National Patent Collections". patentscope.wipo.int. Retrieved 2026-02-23.
  6. ↑ Kahney, Leander. "Review: Knog Nerd". Wired. ISSN 1059-1028. Retrieved 2026-01-05.
  7. ↑ Jones, Christopher (April 11, 2025). "The Serious Pro – Knog Blinder Bike Light (it's that good)". www.bicycles.net.au. Retrieved 2026-01-05.
  8. ↑ "Knog Appoints HLC as Their New US Distribution Partner". Bicycle Retailer and Industry News. Retrieved 2025-12-16.
  9. ↑ CROMBIE; DELANY; DEVERY; FINCH; MAIDMENT; PAPASTERGIADIS; RYAN; WATSON (2013). Melbourne now : exhibition guide / National Gallery of Victoria (1st ed.). Melbourne, Australia: NGV. p. 220. ISBN 9780724103775.{{cite book}}: CS1 maint: multiple names: authors list (link)
  10. ↑ Stephens, Andrew (2013-11-01). "Recasting everyday items as art". The Sydney Morning Herald. Retrieved 2026-01-05.
  11. ↑ "Melbourne Now Design wall: Design in everyday life - simoneleamon.com". SIMONE LeAMON. Retrieved 2026-01-05.
  12. ↑ D'Arcy, Jayne (2019-11-23). "The A-Z of cycling in Melbourne". The Sydney Morning Herald. Retrieved 2026-01-05.
  13. ↑ "Knog launch USB rechargeable Blinder lights". BikeRadar. 2012-06-20. Retrieved 2025-12-16.
  14. ↑ Salas, Joe (2025-10-09). "Review: 1,300-lumen bike light grips hard & is as blinding as its name". New Atlas. Retrieved 2025-12-16.
  15. ↑ Andy Turner (2025-09-19). "Knog Blinder Rear bike light review: Small yet mighty, and a bit of fun too". Cyclingnews. Retrieved 2026-01-05.
  16. ↑ 16.0 16.1 "Winners of the Victorian Premier's Design Award announced". Australian Design Review. 2016-12-15. Retrieved 2025-12-16.
  17. ↑ 17.0 17.1 "The Bike Bell Gets A Sonorous Redesign". Fast Company. 2016-03-24. Archived from the original on 2021-05-12. Retrieved 2025-12-16.
  18. ↑ Waters, Cara (2016-03-30). "Knog raises $1 million on Kickstarter to crowdfund bike bell". The Sydney Morning Herald. Retrieved 2025-12-16.
  19. ↑ "Oi, bike bell". Creative Victoria. 2024-01-31. Retrieved 2025-12-16.
  20. ↑ 20.0 20.1 "After selling 4 million Oi bells, Knog has re-engineered a classic". BikeRadar. 2025-06-27. Retrieved 2025-12-16.
  21. ↑ "Knog's Oi Prima Bicycle Bell". Good Design. Retrieved 2025-12-16.
  22. ↑ Dawson, Stephen (2020-08-21). "Knog Bilby 400 Lumen Silicone Headlamp". GadgetGuy. Retrieved 2026-01-05.
  23. ↑ 23.0 23.1 Maker, Ray (2022-07-18). "Knog Scout with built-in Apple Find My (AirTag network) and Bike Alarm: Hands-On". DC Rainmaker. Retrieved 2025-12-16.
  24. ↑ McLemore, Andrew (2022-09-23). "Get Next-Level Bike Protection With Knog's Scout Alarm & Finder". GearJunkie. Retrieved 2025-12-16.
  25. ↑ "Forget the AirTag, THIS is the ultimate luggage tag and tracker". www.nine.com.au. Retrieved 2025-12-16.

External links

Add External links

This article "Knog (company)" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.

Retrieved from "https://wikitia.com/index.php?title=Knog_(company)&oldid=231921"