MadMuscles
| Developer(s) | AmoApps Limited (Cyprus); AmoApp Inc. (USA) |
|---|---|
| Operating system | iOS, Android |
| Type | Fitness application |
| License | Freemium |
| Website | https://madmuscles.com |
MadMuscles is a digital fitness brand launched in 2020, operating under the global holding company Amo. The company develops fitness-related mobile applications and services. MadMuscles is active in the European Union through its legal entity AmoApps Limited, headquartered in Nicosia, Cyprus, and in the United States via AmoApp Inc., located in Las Vegas, Nevada.[1]
History
The company was founded in 2020 as part of Amo’s broader portfolio of health and wellness applications. It has grown rapidly, achieving significant traction in North America and other international markets.[2]
Operations
MadMuscles provides personalized workout plans, meal plans, and health tracking through its flagship mobile application. The service is available globally, with its largest markets being the United States, Canada, and Australia. Additional key markets include Switzerland, South Africa, Ireland, the United Arab Emirates, Israel, Turkey, and countries in Southeast Asia.[3]
The main website, madmuscles.com, receives over 6 million monthly visitors. According to Google, MadMuscles ranks first in terms of purchases among fitness applications in its category. The Android version has over 1 million downloads on Google Play and maintains a user rating above 4.0 from more than 50,000 reviewers.[4][5]
MadMuscles conducts its European operations through AmoApps Limited (Cyprus) and U.S. operations via AmoApp Inc. (Nevada). The company employs more than 600 people globally. Office locations are not publicly disclosed beyond Cyprus and the United States.[6][7][8][9]
Awards and ratings
MadMuscles has consistently received positive feedback from users and review platforms:
- Trustpilot: 3.9 / 5.0[10]
- Sitejabber: 4.1 / 5.0[11]
- Reviews.io: 4.4 / 5.0[12]
- ProductHunt: 4.5 / 5.0[13]
- HelloPeter: 4.5 / 5.0[14]
- App Store: 4.0 / 5.0[15]
- Google Play: 4.6 / 5.0[16]
Corporate social responsibility
Following the Russian invasion of Ukraine in 2022, MadMuscles partnered with Ihry Neskorenykh (Invictus Games: Team Ukraine) to develop adaptive fitness programs supporting the physical rehabilitation of veterans. These initiatives reflect the company’s commitment to inclusive, accessible, and socially responsible health solutions. Ihry Neskorenykh is part of the global Invictus Games movement, which supports wounded, injured, or sick service members and veterans from armed forces worldwide. In Ukraine, the program enables veterans to engage in sport, join a supportive community, inspire others, and work toward recovery and reintegration.
In 2025, MadMuscles and Ihry Neskorenykh are launching an adaptive training program for veterans, created by Ukrainian coaches in partnership with Invictus Games: Team Ukraine. Available in the MadMuscles app alongside other training options, it will expand access to specialised workouts across the country. These adaptive exercises will also be accessible to people with disabilities worldwide, extending the program’s impact beyond Ukraine - Made for Everybody. This is especially important as the war has left thousands with life-changing injuries, making rehabilitation an urgent national and societal priority - an investment in resilience, social cohesion, and the ability to rebuild.
According to organisers, training designed for veterans, people with amputations, limited mobility, or those recovering from injury can benefit many others, making sport more inclusive. By making training accessible to one group, it becomes possible for all - a principle at the heart of the Invictus Games.
References
- ↑ "MadMuscles Review: Fitness Trends 2025 – From Gadgets to Recovery". Yahoo Finance. Yahoo. 2 January 2025. Retrieved 15 August 2025.
- ↑ "Comprehensive Mad Muscles App Review – Is Mad Muscles Legit or Just Another Scam?". TechBullion. 5 February 2025. Retrieved 15 August 2025.
- ↑ "Mad Muscles Review: Is MadMuscles a Scam or a Legit Fitness App?". iHarare. Retrieved 15 August 2025.
- ↑ "MadMuscles Review on Fitness Trends 2025 – From Gadgets to Recovery". Access Newswire. 3 January 2025. Retrieved 15 August 2025.
- ↑ "Mad Muscles Review: The Ultimate Guide to Managing Your Mad Muscles Subscription Like a Pro". The Guardian Nigeria. Guardian Newspapers. Retrieved 15 August 2025.
- ↑ "Mad Muscles App Review: How Apps and AI Are Revolutionizing Workouts – Experience from Real Users". MSN. Retrieved 15 August 2025.
- ↑ "Mad Muscles Review: No Hidden Fees, Just Full Access to Everything You Need". VINnews. 14 February 2025. Retrieved 15 August 2025.
- ↑ "Mad Muscles Review: Transparent Pricing, Real Fitness Results in 2025". Resident. 18 March 2025. Retrieved 15 August 2025.
- ↑ "Q2 2023: Top 5 Virtual Fitness Programs by Revenue". Sensor Tower Blog. 2023. Retrieved 15 August 2025.
- ↑ "MadMuscles Reviews". Trustpilot. Trustpilot. Retrieved 15 August 2025.
- ↑ "MadMuscles Reviews". Sitejabber. Sitejabber. Retrieved 15 August 2025.
- ↑ "MadMuscles Reviews". Reviews.io. Reviews.io. Retrieved 15 August 2025.
- ↑ "MadMuscles". Product Hunt. Product Hunt. Retrieved 15 August 2025.
- ↑ "Mad Muscles Reviews". HelloPeter. HelloPeter. Retrieved 15 August 2025.
- ↑ "MadMuscles: Workouts & Diet". App Store. Apple. Retrieved 15 August 2025.
- ↑ "MadMuscles – Workouts & Diet". Google Play. Google. Retrieved 15 August 2025.