Moving Walls (company)
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| Private | |
| Industry | Advertising technology, Out-of-home advertising |
| Founded | 2008 |
| Founder | Srikanth Ramachandran |
| Headquarters | Singapore , Singapore |
Key people | Mehul Mandalia (VP), Mandakini Negi (MD - LMX) |
| Website | www |
Moving Walls is a Singapore-based advertising technology company providing software and data solutions for digital out-of-home (DOOH) media. Founded in 2008 by Srikanth Ramachandran, the company operates the Moving Audiences and Location Media Xchange (LMX) platforms, which enable media owners to digitize outdoor advertising inventory and allow advertisers to plan, buy, and measure campaigns programmatically.[1][2]
History
Moving Walls was founded in 2008 by Srikanth Ramachandran. It is incorporated in Singapore as Moving Walls Pte. Ltd.[3]
In 2016, the company launched Moving Audiences, a unified platform for planning and measuring digital OOH campaigns across multiple Asian markets.[2] The company later introduced Location Media Xchange (LMX) to provide programmatic access to media owners' inventory.
In 2020, Moving Walls partnered with Aqilliz to pilot what was reported as the world's first blockchain-driven DOOH advertising campaign, providing advertisers with verifiable delivery data for campaigns.[4]
Operations
Moving Walls operates in Singapore, Malaysia, India, Sri Lanka, and other markets. In India, the company launched an outdoor advertising measurement solution to help advertisers analyze campaign impact.[5]
In 2023, Havas’ AdCity partnered with Moving Walls to provide post-campaign measurement and audience insights for OOH campaigns in Asia.[6]
The company has also collaborated with Place Exchange to enable access to global DOOH inventory, allowing advertisers to activate campaigns across multiple regions from a single platform.[7]
Technology
Moving Walls' platforms integrate audience data to optimize campaign delivery. The company holds a United States patent for a multi-sensor system that measures audience engagement for outdoor media using Bluetooth, Wi-Fi, and other signals, improving transparency for advertisers.[8]
References
- ↑ "Moving Walls looks to raise US$4mil, aims to keep advertising real". Digital News Asia. 1 September 2022. Retrieved 19 September 2025.
- ↑ 2.0 2.1 "Moving Audiences: Asia's First Unified Online Platform for Home Advertising Linking 2000 Digital Billboards". Core Sector Communique. 28 September 2016. Retrieved 19 September 2025.
- ↑ "Moving Walls Pte. Ltd". SGP Business. Retrieved 19 September 2025.
- ↑ "Aqilliz partners with Moving Walls to pilot blockchain-driven DOOH advertising campaign". MMA Global. 21 September 2020. Retrieved 19 September 2025.
- ↑ "Moving Walls launches outdoor advertising measurement solution in India" (Press release). PR Newswire. 5 March 2019. Retrieved 19 September 2025.
- ↑ "AdCity partners with Moving Walls on OOH measurement". Campaign Asia. 24 September 2023. Retrieved 19 September 2025.
- ↑ "Moving Walls teams up with Place Exchange for global DOOH inventory". AdTech Today. 7 July 2024. Retrieved 19 September 2025.
- ↑ "Moving Walls patents OOH measurement system". Campaign Asia. 14 May 2020. Retrieved 19 September 2025.
External links
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