Nano Singapore
 | |
| Private | |
| Industry | Health & Wellness, Nutritional Supplements, AI Health Tech |
| Founder | Eugene Sim |
| Headquarters | Singapore |
Area served | Southeast Asia (Singapore, Malaysia, Philippines) |
| Products | Health supplements, Skin Care |
| Services | E-commerce, Wellness Programmes |
| Website | nanosingaporeshop |
Nano Singapore is a health and wellness brand founded in 2018, owned and operated by Singapore Ecommerce Centre Pte Ltd, a private limited company incorporated in Singapore in 2020. The brand is known for integrating nutritional science, biotechnology, and AI digital innovation to develop functional wellness products that target real-world health challenges.[1][2]
Scientific Innovation & Technology
Positioned as a science-first wellness brand, Nano Singapore emphasizes the development of evidence-based formulations, backed by clinical studies and proprietary delivery technologies. Key innovations include:
- RAYBLOC™ – a proprietary bioactive complex used in sun protection and dermaceutical applications
- NUTRISHIELD™ – a formulation stabilizer that enhances shelf life and vitamin efficacy
- ABSORPMAX™ – a nutrient delivery system designed to improve bioavailability and absorption rates
The brand’s product categories span men’s health, liver support, metabolic health, sleep, immunity, and vitamin-based skincare.
Business Model & Reach
Nano Singapore operates under a science-to-shelf™ model, combining in-house R&D, GMP-certified production, and digital-first commerce. While it began as a direct-to-consumer (DTC) brand, it has evolved into a science and technology-led wellness platform with global distribution.[3]
Products are available through:
- The official website (nanosingaporeshop.com)
- Major eCommerce platforms (Amazon, Shopee, Lazada, TikTok Shop)
- Select offline retailers (Guardian, NTUC FairPrice)
The brand serves customers across Asia, the United States, and other global markets, with products registered under regional regulatory bodies including HSA (Singapore), NPRA (Malaysia), and FDA (USA & Philippines).
- HSA Database (Singapore)
- NPRA Database (Malaysia)
- PH FDA (Philippines)
Market Presence
Nano Singapore currently sells through its official website and various e-commerce platforms, including Shopee, Lazada, TikTok Shop, and Amazon. The brand has a significant presence in Singapore, Malaysia, and the United States, and its products are also available in physical retail outlets like Guardian and NTUC FairPrice in Singapore.[4][5]
Quality and Compliance
Nano Singapore partners with GMP-certified manufacturers registered with local FDA authorities in the USA, Hong Kong, and Malaysia. The brand is registered with health authorities across the region, including Singapore's Health Sciences Authority (HSA), Malaysia's National Pharmaceutical Regulatory Agency (NPRA), and the Philippines' Food and Drug Administration (FDA).[6]
Social Responsibility
In 2024, Singapore Ecommerce Centre Pte Ltd was recognized with a 2-Star Company of Good award by the National Volunteer and Philanthropy Centre (NVPC) for its commitment to corporate social responsibility and community engagement.
Distribution
Nano Singapore operates under a digital-first model, with products sold through its official website and on regional e-commerce platforms such as Shopee, Lazada, TikTok Shop, and Amazon. In Singapore, select products are also available through physical retail channels including Guardian and NTUC FairPrice. As of 2024, the brand ships to over 20 countries.[7]
Recognition
In 2024, Singapore Ecommerce Centre Pte Ltd received a 2-Star Company of Good recognition from the National Volunteer and Philanthropy Centre (NVPC) in Singapore for its corporate social responsibility initiatives, including a vitamin donation programme for underprivileged communities.[8]
Products
Nano Singapore offers a range of health supplements across several categories, including general wellness, immunity, digestive health, sleep support, and skin care. Among its notable products are:
- Nano Collagen 5+ Drink – A beauty supplement that combines collagen peptides with white tomato, ginseng, and vitamins.
- Deep Sleep Extreme – A sleep support formula featuring ingredients such as melatonin and valerian root.
- Apple Cider Vinegar Gummies – A chewable supplement designed to support digestion and metabolism.
- Probiotic 40 Billion CFU – A gut health product containing multi-strain probiotics.
- Nano Skinz Serum Range – A topical skincare line including Vitamin C, niacinamide, hyaluronic acid, and retinol-based serums.
Awards and Recognition
Nano Singapore and its products have been recipients of several industry awards, including:
- Beauty Insider's Best Collagen Supplement (2023)
- GirlStyle Awards for Skincare Products (2020)
- Stevie Bronze Winner (2023)
- Muse Creative and Titan Business Awards in various categories (2021–2023)
These recognitions have been largely conferred by regional lifestyle and beauty publications.
Media Coverage
Nano Singapore has been featured in local and regional media such as Channel News Asia, The Straits Times, NUYOU, and MoneyFM 89.3, discussing the integration of AI in wellness and consumer health trends. The company has also collaborated with public personalities for product endorsement and awareness campaigns.[9][10]
Products and Regulatory Listings
Nano Singapore has several products registered and approved by health authorities in Singapore, Malaysia, and the Philippines. This ensures compliance with local regulatory requirements and affirms the brand's focus on quality, safety, and efficacy.[11]
References
- ↑ "Nano Singapore: Let AI help improve your physical and mental wellness". Channel News Asia. Retrieved 2025-07-08.
- ↑ "15 Men We Love 2024". NUYOU Singapore. Retrieved 2025-07-08.
- ↑ "E-Commerce in Asia: Evolving Trends" (PDF). Singapore Management University. Retrieved 2025-07-08.
- ↑ "Nano's Big Ambitions: Singapore Supplement Start-Up Sets Sights on Booming ASEAN Market". NutraIngredients Asia. Retrieved 2025-07-08.
- ↑ "Interview: Nano Singapore at the Asia E-Commerce Awards". Marketing Interactive. Retrieved 2025-07-08.
- ↑ "Top Tips to Avoid Pitfalls of Fake Health Supplements Online". Yahoo! News Singapore. Retrieved 2025-07-08.
- ↑ "Nano Singapore to Hone AI Avatar Product Range to Meet Evolving Consumer Needs". NutraIngredients Asia. Retrieved 2025-07-08.
- ↑ "How an Award-Winning Brand Fuses Science and Innovation". Money FM 89.3. Retrieved 2025-07-08.
- ↑ "Eugene Uses AI to Help People Pursue Healthier Lifestyles". NUYOU Singapore. Retrieved 2025-07-08.
- ↑ "Reach Your 2022 Body Goals: Top Health Supplements". Yahoo! Lifestyle Singapore. Retrieved 2025-07-08.
- ↑ "The Great Return to the Office: Is Flexible Work a Priority or a Perk?". The Straits Times. Retrieved 2025-07-08.