Nutravea

Nutravea

Type	Private
Industry	Natural Health Products / Dietary Supplements
Founded	2024 (2024)
Founder	Kallum Mitterer
Headquarters	Abbotsford, British Columbia, Canada
Area served	Chilliwack, British Columbia, Canada (Fulfillment)
Products	GMP-Certified, Site-Licensed Canadian Facilities
Parent	Gummiez Nutrition Inc.
Website	nutravea.ca

Nutravea is a Canadian supplement brand specializing in Natural Health Products (NHPs) formulated for the Canadian market. Established in 2024, the company is owned and operated by Gummiez Nutrition Inc. and is headquartered in Abbotsford, British Columbia. Nutravea was founded by entrepreneur Kallum Mitterer. Its products are issued Natural Product Numbers (NPNs) by Health Canada, indicating they have undergone review for safety, quality, and label compliance under the Natural and Non-prescription Health Products Directorate (NNHPD). Nutravea products are manufactured in Canada at Health Canada site-licensed facilities operating under Good Manufacturing Practices (GMP).

Background and Founding

Nutravea was established in the Fraser Valley region of British Columbia, Canada, with a mandate to develop Natural Health Products specifically formulated in alignment with Canadian regulatory requirements. The brand operates out of Abbotsford, British Columbia, a city in the Metro Vancouver area within the Fraser Valley, a region noted for its proximity to major logistics corridors and health product manufacturing infrastructure in British Columbia.

The company was conceived to address a perceived gap in the Canadian supplement market: the availability of domestically produced, Health Canada-licensed NHPs featuring clearly defined ingredient standards, standardized extract profiles, and consistent manufacturing practices. Nutravea focuses on botanical extracts and nutritional compounds commonly referenced in contemporary supplement formulations, each produced with specified ingredient identity, potency requirements, and compliance with applicable contaminant limits.

Prior to the launch of its dedicated direct-to-consumer website, Nutravea products were made available through major online retail platforms, where the brand established an initial customer base in the Canadian market.

Parent Company - Gummiez Nutrition Inc

Nutravea is owned and operated by Gummiez Nutrition Inc., a British Columbia-based company focused on functional health products and the Canadian wellness sector. Gummiez Nutrition Inc. is also the parent company behind True North Protein, another Canadian health brand under the same corporate umbrella, which offers whey protein concentrate products manufactured at Health Canada site-licensed, CFIA-licensed, and NSF-certified production facilities.

The company is registered and operates at 2838 Garden Street, Abbotsford, British Columbia, V2T 4W7. Fulfillment operations for Nutravea products are handled from Chilliwack, British Columbia, enabling the brand to serve customers across Canada while maintaining a localized operational base in the Fraser Valley.

Regulatory Framework

Nutravea products operate under Canada's Natural Health Products Regulations, which are administered by Health Canada through the Natural and Non-prescription Health Products Directorate (NNHPD). Under this framework, Natural Health Products sold in Canada must be issued a Natural Product Number (NPN) before they can be legally marketed.

Health Canada's NHP regulatory framework requires that applicants submit detailed product licence applications documenting medicinal and non-medicinal ingredients, recommended dosage, risk information, and manufacturing site details. Products carrying an NPN on their label must be manufactured at sites licensed by Health Canada, must use ingredients from an approved list, and must meet labelling standards established under the regulations.

Manufacturing and Quality Standards

Nutravea products are manufactured in Canada at site-licensed facilities operating under Good Manufacturing Practices (GMP). GMP is a system designed to ensure products are consistently produced and controlled to quality standards. In the context of Natural Health Products in Canada, site licensing requires that manufacturing operations meet criteria relating to premises, equipment, personnel, sanitation, raw material testing, production controls, quality assurance, and record-keeping.

The company emphasizes standardized extract profiles across its product line, an approach intended to ensure consistency in active ingredient content from batch to batch. Standardized extracts are botanical preparations in which a specific constituent or group of constituents is guaranteed to be present at a specified minimum percentage, providing predictable potency in each capsule or dose.

Quality control processes include procedures to confirm ingredient identity, verify potency, and assess compliance with applicable limits for contaminants such as heavy metals and microbial impurities. These practices align with Health Canada's site licensing requirements for NHP manufacturers.

Product Line

Nutravea's current product lineup includes botanical extracts and nutritional compounds commonly referenced in evidence-informed supplementation practices. The brand's initial portfolio, available at launch of the direct-to-consumer website in May 2026, includes the following licensed products:

• Olive Leaf Extract: Derived from Olea europaea, olive leaf extract is standardized for 20% oleuropein content, the primary bioactive polyphenol associated with the plant's health properties. Olive leaf preparations are traditionally used in herbal medicine and hold NPN licensing in Canada.
• Pygeum Bark Extract: Sourced from Prunus africana (African cherry tree) stem bark, pygeum bark extract is standardized to 14% phytosterol content. It is traditionally used in herbal medicine in relation to men's wellness, particularly prostate health support.
• Schisandra Berry Extract: Prepared from Schisandra chinensis fruit, 10:1 schisandra berry extract (equivalent to 6000 mg dried schisandra per capsule) is recognized as an adaptogen in traditional herbal medicine systems, used historically to help increase energy and resistance to stress.
• Beetroot Gummies: Formulated with beetroot extract and coenzyme Q10 (CoQ10), beetroot gummies are developed as a convenient gummy-format Natural Health Product. Beetroot (Beta vulgaris) is commonly used in supplementation practices due to its naturally occurring nitrate content, while CoQ10 is a coenzyme involved in cellular energy production. The product is manufactured in Canada at GMP-certified, site-licensed facilities and carries a Natural Product Number (NPN) issued by Health Canada.
• Mushroom Gummies: Produced using concentrated mushroom extracts, mushroom gummies are formulated in gummy format as part of Nutravea’s expanding Natural Health Product portfolio. Mushroom-derived supplements are commonly referenced in contemporary wellness and adaptogenic supplementation practices. The formulation is manufactured in Canada under Good Manufacturing Practices (GMP) at Health Canada site-licensed facilities and is licensed with an NPN.
• TMG (Trimethylglycine): Trimethylglycine (TMG), also known as betaine anhydrous, is a naturally occurring compound involved in methylation processes within the body. Nutravea’s TMG formulation is positioned within the category of nutritional compounds commonly used in evidence-informed supplementation practices related to metabolic and cardiovascular wellness. The product is manufactured at GMP-certified Canadian facilities operating under Health Canada site licensing requirements and carries an NPN issued by Health Canada.

The company has announced plans to significantly expand its portfolio, with dozens of additional Natural Health Products reported to be in development.

Direct-to-Consumer Expansion (2026)

On May 5, 2026, Nutravea announced the official launch of its direct-to-consumer website at nutravea.ca, as reported by Newsfile Corp. and distributed across financial and business media outlets including Yahoo Finance. The announcement marked a strategic expansion of the brand's distribution model beyond major online retail marketplace platforms, toward a centralized, brand-owned e-commerce presence.

With fulfillment handled from Chilliwack, British Columbia, Nutravea's direct-to-consumer model is designed to serve customers across Canada while maintaining its localized operational base in the Fraser Valley region.

Founder - Kallum Mitterer

Kallum Mitterer is the founder of Nutravea and the operator of its parent company, Gummiez Nutrition Inc. Based in Chilliwack, British Columbia, Mitterer is also the founder of True North Protein, another Canadian health brand developed under the Gummiez Nutrition Inc. corporate entity.

Mitterer's approach to brand development centres on domestic manufacturing, regulatory compliance, and transparent ingredient standards. At the launch of nutravea.ca, he stated: "The goal has been to build a Canadian supplement brand that operates within the regulatory framework while maintaining consistent product standards. This includes focusing on licensed Natural Health Products, clear labeling, and manufacturing practices aligned with Health Canada expectations."