SAFARI FRANK
 | |
| Industry | Travel, Tourism, Safaris |
|---|---|
| Founder | Frank Steenhuisen, Gesa Neitzel |
| Headquarters | Africa and Australia |
Area served | Africa, Indian Ocean Islands |
| Products |
|
| Services | Bespoke safaris, Wildlife travel, Cultural travel experiences |
| Website | safarifrank |
SAFARI FRANK is a family-run luxury safari travel company specialising in bespoke African wildlife and cultural experiences. Co-founded by Frank Steenhuisen and Gesa Neitzel, together with the Steenhuisen family, the company combines deep African roots with operations across two continents, based in Australia with an active team in Africa.[1]
History
SAFARI FRANK was founded in 2016, building on more than 25 years of on-the-ground experience in the African wilderness. Co-founder Frank grew up in the African bush, and the business grew from a family initiative into a luxury travel agency with an emphasis on conservation, authenticity, and highly personalised planning.
Services
The company designs tailor-made itineraries across Africa, with destinations including South Africa, Botswana,[2] Namibia, Zambia, Zimbabwe, Kenya, Tanzania, Uganda, Rwanda, and the Republic of the Congo, alongside Indian Ocean extensions in Zanzibar, Mauritius, Mozambique, and the Seychelles.
Their services include:
- Luxury safari planning: bespoke journeys for couples, families, solo travellers, and small groups.
- Specialised safaris: walking safaris, photographic expeditions, horseback safaris, adventure safaris, and “with Frank” guided experiences.
- Combined trips: luxury safari and beach holidays in coastal or island locations.
- Additional options: self-drive itineraries, scheduled small-group departures, and field guide training.
Each itinerary is curated to balance luxury with authentic encounters, focusing on conservation partnerships and ethical travel practices.
Technology
In addition to its travel services, SAFARI FRANK has developed a proprietary travel app for iOS and Android. The app provides travellers with access to itineraries, accommodation details, permits, and confirmations, with the ability to download documents and maps for offline use. It also delivers real-time updates on trip changes. The latest version of the app was released in May 2025.
Philosophy
The company emphasises “luxury in the wild,” blending comfort with immersive experiences in remote areas. Its approach prioritises conservation, community upliftment, and collaboration with ethical African operators. SAFARI FRANK highlights client reviews and testimonials, with many travellers citing seamless logistics, exceptional accommodations, and authentic wildlife encounters.
References
- ↑ "SafariFRANK: Brand Development". Brands to life®. Retrieved 19 August 2025.
- ↑ "7 of the best luxury safari lodges in Botswana". luxurylifestylemag.co.uk. Retrieved 19 August 2025.