SecureSave

From Wikitia
Jump to navigation Jump to search
SecureSave
Private
IndustryFinancial technology
Founded2020
FoundersSuze Orman, Devin Miller, Bassam Saliba
Headquarters
Kirkland, Washington, United States
Key people
Devin Miller (CEO)
Suze Orman (Co-founder)
Bassam Saliba (CTO)
ProductsEmployer-sponsored emergency savings accounts (ESAs)
ServicesFinancial wellness platform
Websitesecuresave.com

SecureSave is an American financial technology (fintech) company founded in 2020, specializing in employer-sponsored emergency savings accounts (ESAs).[1] Headquartered in Kirkland, Washington, SecureSave offers a financial wellness platform that enables employees to build emergency savings through automated payroll deductions.[2] The company partners with employers, banks, and benefits firms to integrate easy-to-use, incentive-driven workplace savings solutions.[3][4]

History and Founding

SecureSave was launched in 2020 by co-founders Suze Orman, Devin Miller (CEO), and Bassam Saliba (CTO) with the mission to enhance financial preparedness by helping individuals establish emergency funds. Suze Orman is a widely recognized personal finance expert, Devin Miller brought extensive experience in digital product management, and Bassam Saliba contributed decades of technology leadership and software innovation.[5][6]

Product and Features

The company's core offering is an emergency savings account solution tailored for the workplace. SecureSave’s platform typically includes features like:

  • Payroll-linked savings with automatic deductions.
  • Employer incentives, such as signup bonuses, paycheck matching, and milestone rewards.
  • A user-friendly “Payroll Connect” integration that syncs with payroll systems to streamline enrollment and contributionachieving a reported 45% program attach rate among fully deployed employers.
  • An invitation-based enrollment system, allowing employees to sign up with minimal inputsfrom employers directly.

Accounts are FDIC-insured through partner banks (e.g., Wells Fargo and Stearns Bank) and do not carry penalties or delays for withdrawals.

Funding and Partnerships

In June 2022, SecureSave raised US $11 million in additional seed funding, led by Truist Ventures, with participation from investors such as FTX and Stearns Financial Services, bringing total funding to approximately US $14.7 million.[7]

The company has established strategic partnerships:

  • With organizations like the San Antonio Spurs and the California State Council of SEIU, offering ESAs as workplace benefits.
  • With Financial Finesse, integrating its solution into broader financial wellness hubs, accompanied by financial coaching an initiative shown to increase participant savings by 28% and enhance financial-wellness outcomes.

Adoption and Impact

SecureSave reports strong engagement with adoption rates exceeding 60% and strong retention of saved fundsreportedly around 87%. Its model supports employers in offering financial benefits, enhancing employee retention and reducing financial stress.[8]

Recognition and Innovation

In 2023, SecureSave was granted a patent for its automated, streamlined employer-sponsored emergency savings system a signal of its innovation in fintech for financial wellness. SecureSave has showcased its platform at fintech conferences including FinovateSpring, reflecting its development as an employer financial wellness solution that integrates with payroll and benefits ecosystems.[9]

References

  1. "SecureSave profile on PitchBook". PitchBook. Retrieved 27 August 2025.
  2. "Voya Financial teams SecureSave to offer new emergency savings program". Voya Financial. 11 June 2024. Retrieved 27 August 2025.
  3. "SecureSave pioneering a new era of emergency savings solutions". Brandon Hall Group. Retrieved 27 August 2025.
  4. "Financial Finesse & SecureSave expand ESA partnership". 401(k) Specialist Magazine. Retrieved 27 August 2025.
  5. "Can SecureSave solve the savings crisis?". Forbes. 11 July 2023. Retrieved 27 August 2025.
  6. "SecureSave Company Profile – CB Insights". CB Insights. Retrieved 27 August 2025.
  7. "Voya Financial teams with SecureSave to offer emergency savings solution". Yahoo Finance. Retrieved 27 August 2025.
  8. "Emergency savings accounts improve staff financial wellness & productivity". TechHQ. Retrieved 27 August 2025.
  9. "Financial Finesse and SecureSave partnership to empower vulnerable employees". PR Newswire. Retrieved 27 August 2025.

External links