Simbe Robotics
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| Private | |
| Industry | Retail technology · Robotics · Artificial intelligence |
| Founded | 2014 |
| Founders | Brad Bogolea · Mirza Akbar Shah · Jeff Gee |
| Headquarters | Burlingame, California, U.S. |
Area served | North America · Europe · Middle East |
| Products | Tally · Tally Spot · Tally RFID · Simbe Mobile · Simbe Virtual Tour · Simbe Brand Insights · Simbe For Merchants |
Number of employees | 100-150 (2025) |
| Website | www |
Simbe is an American technology company that develops autonomous mobile robots and fixed sensors that use AI-powered computer-vision to deliver shelf-level data on product availability, pricing, and placement to brick-and-mortar retailers.[1] Its shelf-scanning robot, Tally navigates store aisles, captures merchandise data, and uploads the data to the company’s cloud-based Store Intelligence platform.[2]
According to the company, its data also supports e-commerce order fulfillment and delivery planning and provides consumer-goods suppliers with shelf-performance analytics through the Simbe Brand Insights solution.[3]
History
Simbe Robotics was incorporated in July 2014 by Brad Bogolea, Mirza Akbar Shah and Jeff Gee.[4] Shah and Gee were previously engineers at Willow Garage, the research lab that created the open-source Robot Operating System. Bogolea had earlier founded a sensor-analytics start-up that was later acquired by smart-grid firm Silver Spring Networks, where he led product management.[5]
The company publicly announced Tally in November 2015.[6] Regional grocer Schnuck Markets adopted Tally chain-wide across 111 stores in 2021 after earlier pilots.[7]
Funding
| Date | Round | Amount | Lead investor(s) | Notes |
|---|---|---|---|---|
| September 2019 | Series A | US$26 million | Venrock | Manufacturing scale-up and market expansion[8] |
| July 2023 | Series B | US$28 million | Eclipse Ventures | Global expansion and product R&D[9] |
| October 2024 | Series C | US$50 million | Goldman Sachs Growth Equity | Total equity raised US$104 million[10] |
Products
| Product | Year introduced | Description |
|---|---|---|
| Tally | 2015 | Autonomous mobile robot that scans retail aisles detecting out-on-shelves, price errors, and planogram compliance issues.[11] |
| Tally RFID | 2018 | Autonomous mobile robot that conducts inventory audits on RFID-tagged products and helps associates identify and locate misplaced items.[12] |
| Simbe Mobile | 2024 | Mobile app that shows item-level shelf data to store associates.[13] |
| Simbe Virtual Tour | 2024 | 360-degree views for remote visibility.[14] |
| Simbe Brand Insights | 2024 | Dashboards for CPG suppliers showing shelf-performance by store.[15] |
| Tally Spot | 2025 | Fixed sensor that monitors retail shelves for outs.[16] |
Deployments
| Year | Retailer | Scope | Source |
|---|---|---|---|
| 2021 | Schnuck Markets | Chain-wide rollout to 111 grocery stores | [17] |
| 2023 | BJ’s Wholesale Club | Rollout to 237 warehouse clubs | [18] |
| 2023–2025 | Wakefern Food Corp. / ShopRite | Rollout to 90 cooperative supermarkets | [19] |
| 2024 | SpartanNash | Expansion to 60 additional supermarkets | [20] |
| 2024–2025 | The Kroger Co. | Pilot at 39 stores | [21] |
Simbe is also in Country Supplier’s C-A-L Ranch and Coastal Farm & Ranch stores.[22]
Awards
- 2023: Listed in TIME magazine’s “Best Inventions of 2023”.[23]
- 2023: Won Modern Retail's “Best Use of Technology” award.[24]
- 2025: Ranked No. 28 overall and No. 1 in Robotics & Engineering on Fast Company’s “Most Innovative Companies” list.[25]
References
- ↑ Simonite, Tom (11 November 2015). "Robot Makes Sure Stores Don't Run Out of Doritos". MIT Technology Review. Retrieved 21 July 2025.
- ↑ Simonite, Tom (11 November 2015). "Robot Makes Sure Stores Don't Run Out of Doritos". MIT Technology Review. Retrieved 21 July 2025.
- ↑ "Simbe Brand Insights allows CPG brands to solve the mystery of what drives consumer decisions at the shelf". Retail Technology Innovation Hub. 17 October 2024. Retrieved 21 July 2025.
- ↑ "Simbe Robotics, Inc. – California filing information". BizProfile. Retrieved 21 July 2025.
- ↑ "How an inventory robot solves a $100 billion retail shrinkage storm". AsiaTechDaily. 25 August 2023. Retrieved 21 July 2025.
- ↑ Simonite, Tom (11 November 2015). "Robot Makes Sure Stores Don't Run Out of Doritos". MIT Technology Review. Retrieved 21 July 2025.
- ↑ "Schnucks goes chain-wide with deployment of Tally robots". Supermarket News. 26 August 2021. Retrieved 21 July 2025.
- ↑ "Simbe raises a $26M Series A for its retail inventory robot". TechCrunch. 12 September 2019. Retrieved 21 July 2025.
- ↑ "Simbe Robotics raises $28 million Series B". Retail Technology Innovation Hub. 13 July 2023. Retrieved 21 July 2025.
- ↑ "Simbe Robotics raises $50 million in Series C funding". Robotics & Automation News. 31 October 2024. Retrieved 21 July 2025.
- ↑ "Robots in Aisle Two: Supermarket Survival Means Matching Amazon". Bloomberg Businessweek. 3 December 2019. Retrieved 8 Aug 2025.
- ↑ "Simbe adds RFID capabilities to Tally". Supply Chain Dive. 18 July 2018. Retrieved 21 July 2025.
- ↑ "Simbe updates mobile application to include virtual-tour capabilities". RFID Journal. 10 May 2024. Retrieved 21 July 2025.
- ↑ "Simbe adds mobile-app virtual-tour feature". Progressive Grocer. 16 April 2024. Retrieved 21 July 2025.
- ↑ "Simbe Brand Insights allows CPG brands to solve shelf-visibility gaps". Retail Technology Innovation Hub. 17 October 2024. Retrieved 21 July 2025.
- ↑ "Simbe launches fixed "Spot" sensor for grocery inventory". Grocery Dive. 1 May 2025. Retrieved 21 July 2025.
- ↑ "Schnucks goes chain-wide with deployment of Tally robots". Supermarket News. 26 August 2021. Retrieved 21 July 2025.
- ↑ "BJ's Wholesale Club to roll out robots across its stores". CoStar News. 14 March 2023. Retrieved 21 July 2025.
- ↑ "Wakefern expands Simbe Robotics in ShopRite stores". Store Brands. 14 February 2023. Retrieved 21 July 2025.
- ↑ "SpartanNash deploys Simbe Tally robots in 60 more stores". The Robot Report. 14 February 2024. Retrieved 21 July 2025.
- ↑ "Kroger pilots autonomous inventory-scanning robots". Grocery Dive. 11 March 2025. Retrieved 21 July 2025.
- ↑ "Simbe expands into farm supply sector". Retail Technology Innovation Hub. 12 December 2024. Retrieved 21 July 2025.
- ↑ "Best Inventions 2023 – Tally 3.0". TIME. 20 November 2023. Retrieved 21 July 2025.
- ↑ "2023 Modern Retail Awards winners". Modern Retail. 6 December 2023. Retrieved 21 July 2025.
- ↑ Pegoraro, Rob (18 March 2025). "Simbe Robotics – Most Innovative Companies 2025". Fast Company. Retrieved 21 July 2025.
External links
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