Zamakan
 | |
Native name | ZAMAKAN |
|---|---|
| Private | |
| Industry | Advertising; Marketing; Public relations; Digital agency |
| Founded | 2020 |
| Headquarters | 1st floor, Tajreed Center, Al Imam Saud Bin Faisal Road, Riyadh 13321, Saudi Arabia |
Area served | Saudi Arabia; Middle East and North Africa (MENA) |
Key people | Khaled Abou Sleiman (Chief Executive Officer) |
| Products | IAMAI VIZ (AI analytics / visualization tool) |
| Services | Advertising; Media planning & buying; Public relations; SEO/SEM; Branding; Social media strategy; E-commerce / performance marketing; Advisory |
| Website | zamakan |
Zamakan (stylized ZAMAKAN) is a Riyadh-based integrated media, marketing and strategic management agency offering advertising, media planning & buying, public relations, SEO/SEM, branding, social strategy, e-commerce/performance marketing and advisory services. The company also promotes an AI analytics product called IAMAI VIZ.[1]
History
Zamakan Agency was founded in 2020 in Riyadh, Saudi Arabia, amid a growing demand for integrated media and marketing solutions tailored to contemporary consumers. The agency was established with a vision to create progressive marketing strategies that go beyond traditional models by combining cultural relevance, data science, and behavioral insights.[2]
From its inception, Zamakan focused on building a human-centric intelligence model that blends together data and behavioral sciences to deeply understand consumer motivations. This approach helped the agency to quickly position itself as a forward-thinking and culturally attuned player in the Saudi advertising market.
Over the years, Zamakan expanded its services to include comprehensive media planning, experience design, advanced analytics, digital marketing, and performance marketing. The agency has grown its team and developed partnerships with key technology providers, enabling it to deliver agile, fast-paced, and certified services.
Zamakan's commitment to innovation, responsibility, and relevance has allowed it to serve a diverse range of clients looking to engage with today's consumers in meaningful ways. By 2025, the agency had secured a notable presence within the Saudi media landscape, known for its performance- driven creativity and strategic communication capabilities.
Located in Riyadh’s Al Sahafah District, the agency continues to evolve by leveraging real-time data insights and cultural understanding to help brands achieve lasting connections and sustainable growth.
In 2025, Zamakan organized the first Sports Summit in Saudi Arabia, in partnership with Meta and the Ministry of Sports of Saudi Arabia. The event brought together regional and international stakeholders to discuss the future of sports, media, and technology, further reinforcing the agency’s role in shaping conversations within the Saudi communication industry.
Services and products
Zamakan describes itself on its website as a “strategic management group” and lists core services including high end advisory services and execution in media planning and buying, brand startegy and creation, comunication strategy and social media deployment startegy, public relations, SEO and SEM, and e-commerce/performance marketing. The agency is also proficient in AI technology, and is proprietary of IAMAI VIZ an AI-powered analysis and visualization tool able to ingest spreadsheets/data sets and produce correlation heat maps, clustering and other visual analysis features. The IAMAI VIZ page is presented as a company product page (no specific product-launch date is given on the page).[3]